7 Essential Tips For Designing Your Logo On A Hi-Vis Jacket

by Natalia Emilse Elbaba on Sep 04, 2024

Designing a logo for a hi-vis jacket is not just about aesthetics—it's about ensuring visibility, durability, and branding effectiveness. Hi-vis jackets are often worn in challenging environments where safety and recognition are paramount, so your logo needs to be both eye-catching and functional. Here are seven essential tips to help you design the perfect logo for a hi-vis jacket.

1. Prioritize Visibility

The primary function of a hi-vis jacket is to enhance the wearer's visibility. Your logo should complement this purpose. Choose high-contrast colors that stand out against the bright background of the jacket. White, black, or dark shades often work well on fluorescent yellow or orange backgrounds, ensuring your logo remains visible from a distance.

2. Keep It Simple

When designing for hi-vis jackets, simplicity is key. Complex designs or intricate details can get lost or become unreadable from a distance. Opt for bold, clean lines and shapes that are easily recognizable. A simple logo is more likely to be noticed and remembered.

3. Consider the Placement

Where you place your logo on the jacket is crucial. Common placement areas include the chest, back, and sleeves. The front chest area is ideal for a small, subtle logo, while the back offers more space for larger designs. Keep in mind that the placement should not obstruct any reflective strips on the jacket, as this could compromise the jacket's safety features.

4. Choose Durable Materials

Hi-vis jackets are often exposed to harsh conditions, including weather, dirt, and frequent washing. Your logo needs to withstand these challenges. Opt for durable materials such as embroidery, heat transfer, or screen printing. These methods ensure that your logo remains intact and legible even after extended use.

5. Balance Branding and Safety

While branding is important, it should not overshadow the safety aspects of a hi-vis jacket. Ensure that your logo does not cover or interfere with the jacket's reflective elements. The design should enhance the jacket's functionality, not detract from it. Consider using reflective ink for your logo to add an extra layer of visibility.

6. Test Your Design in Real Conditions

Before finalizing your logo design, test it in real-world conditions. This includes checking how it looks in low-light environments, from different angles, and from various distances. Seeing your logo on an actual hi-vis jacket in the intended environment will help you identify any potential issues and make necessary adjustments.

7. Stay Compliant with Regulations

Different industries may have specific regulations regarding hi-vis clothing and branding. Ensure your logo design complies with any relevant industry standards or safety regulations. For example, some industries may require a certain amount of reflective material or specific colors for hi-vis clothing. Staying compliant not only ensures safety but also protects your business from potential legal issues.

Conclusion

Designing a logo for a hi-vis jacket requires careful consideration of both branding and safety. By prioritizing visibility, simplicity, and durability, you can create a logo that not only enhances your brand but also supports the essential safety features of the jacket. Remember to test your design in real conditions and stay compliant with industry regulations to ensure your logo is both effective and safe.

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#Hi-Vis Jacket

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pretty amazed! 😍

I was searching for a particular sweater and came across teeone which stocked the one i wanted. I ordered a few tops with logo's on as i found other garments that I liked. uploaded my designs and payed.

I had an email from Mat, who offered advice and visuals for the logos. he was more than happy to change things to make it look how i wanted as well as advising on sizes and print versus embroidery.

I recieved my items and im not joking when i say, ive had work clothing done in the past and this is by far the best print and embroidery job ive had. the quality of the print especially is top drawer. some of them are vinyl cut outs but this seems to be a real quality job thats almosy rubbery. time will tell obviously but i am looking to order more now 😂

thanks Mat and Teeone for a top job.

Thanks Darren, really appreciate the kind words and feedback. Just so you know, the prints would have been Direct to Film prints so similar to vinyl but a much more modern approach that allows us to get the sort of detail that your paint splatter design has. If you wash inside out on a cool wash they should stand up to to the test of time. More than happy to help and I'm chuffed you are happy!

Friendly service and support

I've purchased items from Teeone recently and found the team there helpful and supportive with any enquiries or requests. They respond to emails and phone calls promptly and always go out of their way to ensure my purchase journey is as easy as possible. They have a fabulous range of goods and offer good discounts and incentives, not only when you shop with them for the first time and get 10% off, but also when buy in bulk, you get reductions on item costs depending on how many you of a given item you need.

I'm pleased to have discovered them.

Carl Jolly,
Jolly Good Creative Services

Great Service

Ordered 15 polo's for our darts team. Great value and quality. Great customer service.

❤️❤️❤️❤️

Love this product and my friends 2

The Best Tea Around

I came to TeeOne with an off-menu order as the design I wanted was slightly more complex with front and back print with additional prints on both arms. They executed it perfectly. Thank you to everybody on the team! Bethany.

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